This Target Persona course will provide you with the process and tools you need to create target personas for your business.

Target Personas are fictionalized representations of your ideal client that you create in order to craft your message to speak directly to them

The sections of this course are:

  • What is a target persona
  • Why have target personas
  • How to create target personas
  • Target persona examples

You’ll leave this course with:

  • A target persona worksheet
  • Examples of target personas
  • Sample target persona questions